On a recent trip to Spain, Nigerian media mogul Mo Abudu seemed to be losing sight of what was meant to be a short retreat. Late into the night she was still answering emails, returning texts and speaking with colleagues overseas.
“I don’t really see my work as work,” she said, laughing. “I just love what I do … I’m totally addicted to EbonyLife TV.”
Nearly three years after Abudu launched the upscale entertainment and lifestyle network, the woman often referred to as “Africa’s Oprah” has a full plate: inking deals with the likes of Netflix, CBS and Disney; unveiling an ambitious slate of formats and original programming; and presiding over an expansion of the network from its original home in eastern Nigeria, with a new studio opening this month in Lagos, the country’s entertainment and media capital.
It’s all in keeping with a philosophy nearly a decade in the making, since Abudu became a household name with the debut of her talk show “Moments With Mo.”
“There are so many African stories that are yet to be told,” she said. “Let’s take these stories to the world now. That’s the journey we’re on.”