Nigerian e-commerce site DealDey gets acquired by Swiss media group Ringier (Infographic)


The African subsidiary of Swiss media and e-commerce company Ringier has acquired Nigerian online shopping startup DealDey for an undisclosed amount.

Ringier Africa Deals Group, a joint venture between Swiss Ringier Africa AG and South African Silvertree Internet Holdings Ltd., announced the deal today.

The digital retail startup Dealdey — a Groupon-like startup — previously raised at least $1 million from the Swedish investment firm Kinnevik in 2011.

Kinnevik followed that with $5 million in series B financing in 2015. No equity percentage was given for either round so it’s not possible to extrapolate the valuation DealDey may have put forward for the Ringier Africa acquisition.

Read more: Nigerian e-commerce site, DealDey, gets acquired by Ringier | TechCrunch

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