Why Nigerian entrepreneurs should solve other problems apart from ecommerce: Dotun Olowoporoku, Founder, Starta Africa

Nigeria is almost a victim of it’s size. It’s almost too easy to have big ambition. The population size makes the country one of the most viable markets to monetise consumer products. It’s quite common to see startup founders creating various versions of ecommerce platforms than anything else.

I get it, size matters. After all, size is a significant factor that drove most of China’s stratospheric growth. It’s easier to build and monetise an online consumer product that provides a slight improvement to what people already do offline, rather than build a deep-tech product that intends to create new habits.

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