“It’s literally redefining the way people think about getting around the different cities,” says Atawodi. “My passion has always been technology and technology that actually connects people.”
Uber is currently available in more than 70 countries and 400 cities. The company has been very successful in Lagos. “We have created over a thousand job opportunities in 2015,” says Atawodi. “We want to create 3,000, by the end of this year, in Lagos.”
“[Uber] is a global concept but it needs to be localized by a team that understands the fabric of the city. So as much as there is the leadership and the global business, you still have complete ownership of your city and that’s powerful, knowing that the buck stops at your desk,” Atawodi adds.
Uber launched its services in Nigeria in July 2014 and, since then, has been taking a number of innovative approaches to grow its business in the country. For example, Uber partnered with Paga earlier this year to enable customers pay for car rides using mobile money. Uber Lagos is now working on adding on-demand services such as food and gift deliveries. Uber recently launched in Abuja, the company’s second city in Nigeria.
Ebi Atawodi had more than a decade in marketing and brand strategy before she was recruited to join Uber. Prior to joining Uber, she was the Head of Corporate Communications at Etisalat. Atawodi holds a Bachelor of Engineering degree from the University of Nottingham and Master of Science degree in Computer Science from Imperial College London.
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