Wherever there is a car, a decent road and a reliable GPS connection, there is Uber. This may not be Uber’s official strategy, but the ride-hailing app’s international growth has led to the kind of ubiquity that has turned a brand into a verb.
Uber’s ever-increasing global footprint has made its way to Africa in recent years, where it now operates in 11 cities (in Egypt, Kenya, Nigeria, Morocco and South Africa) and is planning to launch in Ghanaian capital Accra soon. Uber’s ride in Africa, since opening in Johannesburg in August 2013, has not been a smooth one.
Like elsewhere around the world, Uber’s disruption of the local metered cab industry has been met with resistance and regulation disputes.