As it expands in Africa, Uber adapts to local markets and adopts cash payments

While Uber continues its push into Africa, the company is making allowances to local markets and testing unique service models users wouldn’t see in other parts of the globe.

Anyone can now use the mobile app to hail a car in 12 cities across South Africa, Nigeria, Uganda, Kenya, Morocco and Egypt. In all of these countries, users can pay Uber drivers in hard cash.

Uber’s Africa expansion and adaptation to the realities of doing business on the continent are in line with CEO Travis Kalanick’s commitment late last year to “a big push in Africa.”

Read more: As it expands in Africa, Uber adapts to local markets and adopts cash payments | TechCrunch

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