Little Cabs: Kenya's Safaricom to launch local rival to Uber

Kenya‘s biggest telecoms company Safaricom is joining up with a local software firm to launch a ride-hailing company to take on Uber as it seeks new sources of revenue, its CEO said.

Safaricom, which is 40 percent owned by Britain’s Vodafone, and Nairobi-based software developer Craft Silicon will launch the app called Littlecabs in the next three weeks, Safaricom CEO Bob Collymore said.

“It is effectively a rival for Uber,” he said. “It is a local competitor which will be cheaper and better for the local community.”

Uber operates in several African countries, including Kenya where it launched in early 2015, drawing customers by offering lower prices and cutting out haggling over fares. But regular taxi drivers have complained about its impact on business.

Read more: Kenya’s Safaricom to launch local rival to Uber | Reuters

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