In Africa, local taxi companies and startups have been working hard to compete with Uber but the ride hailing company has managed to outmaneuver most of them.
Uber, now in 10 sub-Saharan African cities, might now be facing its first real challenge – from Safaricom, East Africa’s largest mobile phone network.
Safaricom — best known for the creation of world’s most used mobile money platform, M-PESA — is launching a ride-hailing service in Kenya that will equip cars with free Wi-Fi, M-PESA payment options, and connectivity on the Safaricom network.
Read more: With Kenya’s Safaricom using M-Pesa, Uber will face a rival in Africa it won’t be able to beat so easily — Quartz
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