With Kenya's Safaricom, Uber will face a rival it won't be able to beat so easily

In Africa, local taxi companies and startups have been working hard to compete with Uber but the ride hailing company has managed to outmaneuver most of them.

Uber, now in 10 sub-Saharan African cities, might now be facing its first real challenge – from Safaricom, East Africa’s largest mobile phone network.

Safaricom — best known for the creation of world’s most used mobile money platform, M-PESA — is launching a ride-hailing service in Kenya that will equip cars with free Wi-Fi, M-PESA payment options, and connectivity on the Safaricom network.

Read more: With Kenya’s Safaricom using M-Pesa, Uber will face a rival in Africa it won’t be able to beat so easily — Quartz