Uber Africa will diversify beyond car rides this year with its UberEverything service

UberEverything will have to get round logistics difficulties in cities like Lagos. (AP Photo/Sunday Alamba)

Having nearly perfected the business of moving people around on the continent, Uber is set to diversify the core of its business in sub Saharan Africa with the introduction of UberEverything.

UberEverything is the division of the company with ambitious plans to plug its existing drivers network into the on-demand economy and provide services such as product and food delivery and courier services.

“The first market will probably be South Africa and we are pushing to make that happen before the end of the year,” said Alon Lits, Uber’s general manager for sub-Saharan Africa.

‘Everything’ is Uber’s strategy to build on its logistics infrastructure in the cities it operates. Once the company is at scale in a city with ride passengers it can develop other services such as UberRush, a personal courier service or food delivery with UberEats,(available in San Francisco, Los Angeles, Chicago and New York) . “Everything we’re building is on top of a platform that already exists,” Jason Droege, head of the UberEverything division, told the Los Angeles Times last month.

Read more: Uber Africa will diversify beyond car rides this year with its ‘Everything’ service — Quartz