Online shopping startup MallForAfrica partners with e-commerce giant eBay

American eBay sellers will soon gain access to Africa’s biggest consumer markets. This comes via a new partnership between the U.S. e-commerce giant and online shopping startup MallforAfrica, set to go live July 2016.

The arrangement will launch a new “eBay Powered by MallforAfrica dedicated platform,” said eBay Business Development Director Fernando Saiz. “The platform will enable inventory from all eBay U.S. individual and business sellers with a 300+ star rating to be purchased by buyers in Nigeria and Kenya.”

Sales on the MallForAfrica-eBay site will begin “first in Nigeria, then Kenya, followed by Ghana, all in 2016,” confirmed MallforAfrica CEO Chris Folayan, noting additional African countries will follow.

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