Why online marketplaces are not helping e-commerce grow in Nigeria: Oyihoma Saleh, CEO, Kosava Deals

Nigerians are certainly warming to the idea of shopping online —  especially through mobile  — and this is widely expected given how suited the concept is for addressing the needs of an underserved population with a fast-growing middle class.

However, for eCommerce in Nigeria to really serve the masses more online stores are needed, which is a sentiment previously advocated for by Raphael Afaedor, Co-founder of Supermart.ng.

Despite how intimidating the popularity of big players like Jumia and Konga are, the truth is they cannot meet the needs of all Nigerian consumers alone, or at least to an exceptionally high level of satisfaction.

Read more: Why Online Marketplaces are not helping eCommerce grow in Nigeria