In Kenya, Safaricom's Little Cabs app goes head to head with Uber

Bob Collymore (Right), CEO, Safaricom. Safaricom launched Uber rival Little Cabs earlier this month. Credit:

Even as a deal is imminent between Uber and its closest competitor Didi Chuxing in the immense Chinese market, competition in ride-sharing continues to intensify around the globe.

Africa is one region where entrants continue to pile in. In Kenya’s tech transit market, which already includes Uber and several other startups, Safaricom, the country’s largest telecom and fintech firm, has recently launched its first ride-hailing app called Little Cab.

The product comes via a partnership with Craft Silicon, a Nairobi based software company.

Little Cab runs on iOS, Android, and Windows devices and will soon be available for USSD (non-smartphone) users. The new app accepts cash, card, and Safaricom’s M-Pesa mobile money for payment. It provides live GPS enabled maps for pickups and offers free Safaricom Wi-Fi to passengers.

Read more: In Kenya, Safaricom’s Little Cab app goes head to head with Uber | TechCrunch