TV and Media in Nigeria - How changing consumer needs are creating a new media landscape: Ericsson (Report)


Table of Contents

  • Key findings
  • Shifting time and space
  • Diverse content choices
  • Watch on demand
  • Streaming is yet to take off
  • Limited choices
  • New modes of delivery

Read the full report below.

Shifting digital

Increasing ownership of digital devices is prompting Nigerians to explore new modes of content consumption. They want freedom and flexibility and this is manifested in the popularity of digital media and online content.

However, poor connectivity and high data costs are hampering their viewing choices, specifically when it comes to streaming and on-demand videos. This report explores in detail the TV/video viewing behavior of Nigerians as they slowly shift from traditional media to digital devices for their entertainment needs.

TV and Media in Nigeria – How changing consumer needs are creating a new media landscape: Ericsson

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Source: Ericsson – A world of communication – Ericsson

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