iROKO launches IrokoX online portal to showcase Africa's creative talent


Africa’s artists have a new online stage to showcase their talent. Nigeria based digital entertainment startup Iroko has launched IrokoX, a multi-platform Pan-African network for filmmakers, musicians, and other creative aspirants to produce, distribute, and monetize short-form content.

The new medium will provide select artists production assistance, studio resources, and the opportunity to show their work on global partner networks such as Youtube, iTunes, and Google Play. IrokoX also provides Africa’s creative set a platform to digitally monetize their 3-5 minute video shorts.

“It  will operate on an 80/20 split revenue share model for the majority of users—the artists get 80 percent,” said IrokoX General Manager Oluchi Enuha. “We are going after something akin to a Maker Studios, whereby Africa’s professional and semi-professional creators can produce quality digital content, market it, share it with larger audiences, and get paid,” he said, referring to the U.S. based multi-channel network purchased by Disney for $500 million in 2014.

Read more: Iroko launches IrokoX online network to showcase Africa’s creative talent | TechCrunch