Starting next year, Africans will be able to watch more American sports than ever before.
Kwesé TV, a sports website owned by Econet Media, has partnered with American cable TV channel ESPN in a deal which will see Kwesé exclusively air hours of licensed content from ESPN including its iconic SportsCenter show across 19 countries in Africa. Kwesé and ESPN will also collaborate to launch an African edition of the popular ESPN mobile app and website.
The partnership is the latest in Kwesé’s ambitions to become a leading sports content provider in Africa. Already holding rights to America’s biggest sports leagues including the NFL, NHL and the NBA, the partnership with ESPN now allows Kwesé air NCAA college basketball and American football content.