In Zambia, one of their blogs is the undisputed arbiter of style. In South Africa , one of their apps is the gateway to private beaches and pop-up dining. In Kenya, they teach entrepreneurship to stay-at-home mothers, and in Nigeria, they are sketching plans for a chain of spas. A new movement of digital-savvy women is taking root in Africa, and many of its pioneers are on display via the hashtag #MotherlandMoguls.
Afua Osei and Yasmin Belo-Osagie — co-founders of the media and events company SheLeadsAfrica — coined the moniker to refer to members of their fast-growing online sisterhood of millennial urban women united by a shared ambition to build businesses or carve fulfilling careers. Judging by the crowds at their SheHive networking events in Lagos and Abuja, the duo appear to have identified a big market for the inspirational content on their website and the support they offer start-ups.