Africa Offers Big Potential for Streaming Video

When the pan-African VOD platform Buni.tv launched in 2012, the Nairobi-based company was one of the first to recognize the untapped potential of the online market on the continent, which was in the midst of a mobile-phone boom. With thousands of hours of African films and series, the service seemed poised to capture a new and growing audience hungry for homegrown content.

But the company’s subscriber base never took off. Earlier this year, Buni was bought by French network Trace TV, which acquired Buni’s expansive library as part of its preparation to launch its own video- on-demand service, Trace Play, across Europe and Africa in the coming weeks.

Read more: Africa Offers Big Potential for Streaming Video | Variety

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