How former Jumia MD is selling groceries online in Nigeria

Raphael Afaedor, Co-Founder & CEO, Supermart.ng. Credit: NdaniTV

Lagos’s infamous back-to-back traffic can turn a simple trip to the grocery store into a time-consuming ordeal. This is one of the reasons, believes Raphael Afaedor, co-founder and CEO of Supermart.ng, that his online grocery retailer has been growing 15% month-on-month for the last two years.

Afaedor is arguably one Nigeria’s e-commerce pioneers. In 2012 he co-founded Jumia, the Rocket Internet-backed online shopping site, which he led for almost two years before leaving to start Supermart. Today Jumia is a market leader, selling fashion, electronics and homeware.

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