Nakumatt and Shoprite are attracting interest from international investors for their fast-growing markets (Infographic)


The investment case for Africa requires taking the long view, especially when it comes to thinking about serving consumers on the continent.

Yes, it’s true Africa’s macroeconomic environment has slowed down overall, in spite of several bright spots. It’s also true that the rate of growth of Africa’s middle class consumers is relatively slow. But the absolute numbers will keep rising, and that’s a huge opportunity. Overall, business management consulting firm McKinsey projects household consumption will grow at an average rate of 3.8% from 2016 to 2025 to reach some $2.1 trillion.

Read more: Nakumatt and Shoprite are attracting interest from international investors for their fast-growing markets — Quartz

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