ShowMax is stepping up its pan-African battle with Netflix by putting servers in Kenya

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In the battle to become the preferred video content streaming service by a majority of Africans, content servers are the weapon of choice.

Last October, Netflix deployed a new server which was expected to hold the entire Netflix content library in Nigeria in a bid to improve its service for African customers.

Now, barely three months later, ShowMax, the video-on-demand (VOD) service owned by South Africa-based Naspers, Africa’s largest media company, is adding to its local server capacity as well. ShowMax has confirmed it will host caching servers in Nairobi, Kenya in partnership with SEACOM, a pan-African data service provider.

Read more: ShowMax will take on Netflix by hosting servers in Kenya — Quartz