Emerging Markets Telecommunication Services (EMTS), trading as Etisalat Nigeria, has adopted 9Mobile as a new brand identity following a crisis meeting held on 13 July, reports ThisDay.
The EMTS management sent notification to its entire staff, informing them of the new name. EMTS had on 11 July proposed the idea of name change to its customers and assured them that the change will not affect its operations in any way.
Although EMTS is yet to make the name change officially known to the public, sources close to the telecoms company said EMTS does not intend to make a fanfare. Etisalat Nigeria has said it would soon change to a new brand identity that would reflect its new aspirations and philosophy.