Let's rebrand Africa, says superstar artist and producer Akon (Video)

Let’s rebrand Africa, says superstar artist and producer Akon
“The number one brander in the universe is the United States, ” said Akon at the insightful, entertaining, applause-heavy talk he delivered at the recent YouthConnekt Africa Summit ’17 in Kigali, Rwanda.

The American-born Senegalese superstar artist and producer said that Africans “have to be able to tell our own stories.” He said that African directors, film makers, entertainers and the press have a responsibility to redefine how people think about Africa.

“What you choose to put out there is what the world is going to get,” he added. “We have to rebrand Africa … No one puts their family business out into the street,” he said.

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