African Fashion Week London (AFWL) News

Yemi Alade and D'Banj with their awards at the MTV Africa Music Awards 2015. Credit: businessoffashion.com/Getty

Why Africa's Musicians Are a Marketing Goldmine

Stylish, dynamic and extremely popular, Africa’s music stars are brand ambassadors for many multinationals in Africa but the fashion industry has yet to grasp their value.

Eden Diodati

African Women to Watch: Fashion (Video)

Major international brands are seeking to cash in on Africa’s rapidly-expanding consumer class. Africa has become a major hub for the consumption of premium fashion brands.