Bedele News

A customer drinks beer at the St. George brewery's public pub in Ethiopia's capital Addis Ababa, March 28, 2015. REUTERS/TIKSA NEGERI

Foreign brewers battle for Ethiopia's beer drinkers

International brewers are helping transform Ethiopia’s business landscape as it slowly sells the assets of the former communist state and opens up to foreigners drawn to one of Africa’s fastest growing economies.

Siep Hiemstra, President of Heineken Africa and Middle East

Ethiopia's buoyant economy raises hopes for beer market growth: Siep Hiemstra, President, Heineken Africa & Middle East

Heineken is betting on Ethiopia’s rising incomes to fuel rapid expansion of the beer market in Africa’s second most populous country, where the group is the first of the big international brewers to build a new plant.

Beer Brewery

Heineken's Ethiopia Plans Highlight Importance of African Market

Heineken will next month open a new brewery in Addis Ababa, Ethiopia, in what is the Dutch brewer’s latest push to expand in Africa, one of the world’s fastest-growing beer markets.