Discop Africa News

Monde Twala, VP of Viacom Africa’s BET, Youth and Music portfolio

Viacom and Turner Targeting Africa's Millennials With Multi-Platform Offerings

With more than half the population of Africa under the age of 18, networks are looking for more ways to target young audiences with cross-platform content, hoping to grow today’s generation of increasingly connected African youths into tomorrow’s brand-loyal consumers.

The state-run China Central Television opened CCTV Africa in Nairobi, Kenya, in 2012. Credit: Sven Torfinn for The New York Times

With CCTV, China strives to be on African minds ... and TV sets

While China imposes strict controls on foreign-produced entertainment at home, it is also eager to see its cultural products embraced abroad. And in Africa, Chinese television shows have become immensely popular — at least according to the Chinese state news media.