Estee Lauder News

Estée Lauder partners with Jumia to bring key brands to Nigerian market

Estée Lauder partners with Jumia to bring key brands to Nigerian market

The Estée Lauder Companies is set to launch Clinique, Estée Lauder and Aramis into the Nigerian market for the first time thanks to its new partnership with Jumia Online Retailer.

L'Oréal

L'Oréal turns to fast-growing markets Ghana and Rwanda as EU revenue shrinks

Cosmetics giant L’Oréal is eyeing up fast-growing economies such as Rwanda and Ghana as the European markets are reported to be experiencing shrinking revenues.

MAC Cosmetics

Bringing Estée Lauder's MAC cosmetics to Kenya a dream come true for entrepreneur Joyce Gikunda

Two weeks ago a retail outlet of the US cosmetics brand MAC launched in Nairobi, the first in East Africa.

Hugo Boss Store

Chain reactions: savvy supply is key to success in the African luxury market

Luxury retailers are eyeing the African continent as one of the next frontier markets. “Luxury in Africa is a hot topic,” says Oliver Merkel, a partner at Bain & Company, a management consultancy.

William Lauder, CEO, Estee Lauder Companies

Luxury heavyweights eye Africa's newly affluent

Sub-Saharan Africa was dismissed for decades by the luxury industry, and has attracted the attention of international heavyweights only in the past two years.

Estee Lauder confirms intention for further Sub-Saharan Africa expansion

Estée Lauder confirms intention for further Sub-Saharan Africa expansion

After apparently being “inundated” with requests for the cosmetics brand by consumers, Estée Lauder recently launched its MAC cosmetics brand in Nigeria; on the back of that successful market entry, the company has now confirmed it is eyeing up other Sub-Saharan Africa opportunities.