GeoPoll News

Africa's consumer data opportunity is being tackled by startups

Africa's consumer data opportunity is being tackled by startups

The Peter Drucker management aphorism, “You can’t manage what you can’t measure,” is a favorite of Yannick Lefang, the founder of Kasi Insight, an integrated marketing research firm operating in seven African countries.

South Africa's MTN is the most admired brand in Africa

MTN, Samsung and Coca-Cola top list of most admired brands in Africa

Brand Africa has announced that MTN is the overall best brand in Africa and reclaimed the #1 spot as the Most Admired Brand in Africa at a gala launch of the 4th Annual Brand Africa 100: Africa’s Best Brands at Sandton Convention Center.

Nigerian Football (Soccer) Fans

Nigeria: The World's Most Crazed Soccer Nation

Nigeria can make a strong case for recognition as the most soccer-crazed country in the world.