Interconsumer Products Ltd (ICP) News

Estee Lauder confirms intention for further Sub-Saharan Africa expansion

Estée Lauder confirms intention for further Sub-Saharan Africa expansion

After apparently being “inundated” with requests for the cosmetics brand by consumers, Estée Lauder recently launched its MAC cosmetics brand in Nigeria; on the back of that successful market entry, the company has now confirmed it is eyeing up other Sub-Saharan Africa opportunities.