Lagos Fashion and Design Week (LFDW) News

Lagos, Nigeria

Fifty years of Lagos. But what about the next 50?

The Nigerian megacity of Lagos, with its 20 million inhabitants, is the biggest in sub-Saharan Africa and is celebrating its 50th anniversary.

Yemi Alade and D'Banj with their awards at the MTV Africa Music Awards 2015. Credit: businessoffashion.com/Getty

Why Africa's Musicians Are a Marketing Goldmine

Stylish, dynamic and extremely popular, Africa’s music stars are brand ambassadors for many multinationals in Africa but the fashion industry has yet to grasp their value.

The Mercedes Maybach is one of the auto brands popular amongst Nigeria's top one percent

In Lagos, Nigeria, the 1% takes stock

Guests sashayed through the tent doors into a scene of surreal opulence. At the far end of the tent, engulfed by servants, courtiers, national politicians and guards with wires in their ears, the celebrant perched beside his wife on a throne covered with white faux fur, his every move broadcast on flat-screens arrayed around the tent walls.

Model showcases design by Nigeria's Samson Soboye at the Berlin Fashion Week

African fashion frenzy at Berlin Fashion Week

They are fashionably unconventional.