Macy’s News

Fashion-conscious Lagosians switch to online shopping

Fashion-conscious Lagosians switch to online shopping

Three years ago, MallforAfrica joined the raft of Nigerian tech start-ups attracting private equity and venture capital backing.

MallForAfrica

Rising e-commerce platform MallForAfrica could make billions for itself and global brands

A section of Africa’s population has been steadily climbing the affluence stakes, with numbers of multimillionaires predicted to rise by 59% in the next 10 years.

Chris Folayan, a co-founder of MallforAfrica. Credit Thomas Patterson for The New York Times

Order from Amazon & Macy's in Nigeria: MallforAfrica now delivers over 120 global online retailers to Nigeria

Last year, when Tunde Adebayo needed three inflatable bouncy castles for KidzPlay, his event-planning business in Lagos, Nigeria, he turned to an online shopping service called MallforAfrica.