Meta Abo Brewing News

A customer drinks beer at the St. George brewery's public pub in Ethiopia's capital Addis Ababa, March 28, 2015. REUTERS/TIKSA NEGERI

Foreign brewers battle for Ethiopia's beer drinkers

International brewers are helping transform Ethiopia’s business landscape as it slowly sells the assets of the former communist state and opens up to foreigners drawn to one of Africa’s fastest growing economies.

van Menezes, chief executive officer of Diageo Plc, poses for a photograph beside beer crates during a visit to the Meta Abo brewery, operated by Diageo Plc, in Sebeta, Ethiopia, on Wednesday, Feb. 25, 2015. Photographer: Simon Dawson/Bloomberg

Diageo's CEO Menezes sees Africa rising to 20% of sales after investing over $1B in the continent over the past five years

Diageo Plc, the maker of Guinness beer and Johnnie Walker whisky, wants Africa to account for 20 percent of its sales after investing more than $1 billion in the continent over the last five years, Chief Executive Officer Ivan Menezes said.

Siep Hiemstra, President of Heineken Africa and Middle East

Ethiopia's buoyant economy raises hopes for beer market growth: Siep Hiemstra, President, Heineken Africa & Middle East

Heineken is betting on Ethiopia’s rising incomes to fuel rapid expansion of the beer market in Africa’s second most populous country, where the group is the first of the big international brewers to build a new plant.