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Africa's Prospects - Macro Environment, Business, Consumer and Retail Outlook Indicators. Credit: nielsen.com

Africa's Prospects - Macro Environment, Business, Consumer and Retail Outlook Indicators (Infographics & Report): Nielsen

Africa’s rise in prominence is part of an overall global trend that has seen a shift in economic opportunity from the developed to the developing world. In fact, 6 out of the 10 fastest growing economies in the world are in Africa.

How to navigate Africa's retail distribution labyrinth - Nielsen

How to navigate Africa's retail distribution labyrinth: Nielsen (Infographic & Report)

Africa is on companies’ growth agenda for obvious reasons. Six of the 10 fastest-growing economies in the world are in Africa, it has the world’s greatest proportion of young people, and it has a burgeoning urban population with growing demand for many goods not yet widely available, as well as the means to buy them.