Pernod Ricard News

Booze firms toast Africa's ripening market. Credit: spierwines.co.za

Booze firms toast Africa's ripening market

For wine and spirits companies looking to expand their businesses, Africa and its growing middle class clamoring for refined tipples is now one of the world’s fastest-growing beverage markets, analysts say.

Diageo's Baileys Original Irish Cream - Could Africa be the motor for Baileys' future growth?

Diageo: Could Africa Be The Motor For Growth?

Diageo is a leading alcoholic beverage manufacturer, producing world famous brands such as Johnnie Walker, Smirnoff, Baileys, and Guinness.