PINE Countries (Philippines – Indonesia – Nigeria – Ethiopia) News

The “next” BRICs: The MINTs (Mexico, Indonesia, Nigeria, and Turkey) and the PINEs (the Philippines, Indonesia, Nigeria, and Ethiopia)

Why are businesses shifting focus to emerging markets like the MINTs (Mexico, Indonesia, Nigeria, and Turkey) and PINEs (the Philippines, Indonesia, Nigeria, and Ethiopia)?

In 2013, McKinsey & Company predicted that by 2025 almost 230 Fortune Global 500 companies would be based in cities in the emerging markets.