Samantha Allenberg News

Africa’s rising middle class – and why it matters. Credit: newafricanmagazine.com

Africa's rising middle class - and why it matters

According to the African Development Bank (AfDB), as far back as 2011 there were already 313 million people – or 34 per cent of the continent’s total population – that could be referred to as middle class.

Bob Collymore (Right), CEO, Safaricom. Safaricom launched Uber rival Little Cabs earlier this month. Credit: techcrunch.com

In Kenya, Safaricom's Little Cabs app goes head to head with Uber

Even as a deal is imminent between Uber and its closest competitor Didi Chuxing in the immense Chinese market, competition in ride-sharing continues to intensify around the globe.

With Kenya's Safaricom, Uber will face a rival it won't be able to beat so easily

With Kenya's Safaricom, Uber will face a rival it won't be able to beat so easily

In Africa, local taxi companies and startups have been working hard to compete with Uber but the ride hailing company has managed to outmaneuver most of them.