Siep Hiemstra News

Siep Hiemstra, President of Heineken Africa and Middle East

Ethiopia's buoyant economy raises hopes for beer market growth: Siep Hiemstra, President, Heineken Africa & Middle East

Heineken is betting on Ethiopia’s rising incomes to fuel rapid expansion of the beer market in Africa’s second most populous country, where the group is the first of the big international brewers to build a new plant.

Beer Brewery

Heineken's Ethiopia Plans Highlight Importance of African Market

Heineken will next month open a new brewery in Addis Ababa, Ethiopia, in what is the Dutch brewer’s latest push to expand in Africa, one of the world’s fastest-growing beer markets.

Beer Market

Heineken eyes booming African beer market

African drinkers are after “quality” over price when it comes to their beer, Heineken’s boss for the region told CNBC, as the drinks giant targets the rapidly increasing market for alcohol.

Siep Hiemstra, President, Heineken Middle East and Africa

Nigeria's Potential Outweighs Risk: Siep Hiemstra, President, Heineken Middle East & Africa

Heineken NV (HEIA), the world’s third-biggest brewer, said the potential of the Nigerian market outweighs the security risk caused by deadly bombings in Africa’s biggest economy.