Simon Freemantle News

Africa's emerging consumer middle class

Africa's middle-class boom is real, study shows - and it's gaining speed: Simon Freemantle, Senior Political Economist, Standard Bank

The rise in Africa’s middle class has been over-hyped in recent years, but it is still a genuine phenomenon that is generating huge commercial and political opportunities, a new study says

Itumeleng Mothibeli manages the mall and 13 other shopping centers that have sprung up to serve a black South African middle class that spends more money than the white middle class

Africans Open Fuller Wallets to the Future

Across sub-Saharan Africa, consumer demand is fueling the continent’s economies in new ways, driving hopes that Africa will emerge as a success story in the coming years comparable to the rise of the East Asian Tigers in the second half of the 20th century.