Yaw Nsarkoh News

Ceddi Plaza, Abuja, Nigeria

New generation of Nigerian consumers is drawing retailers from all over the world

At the turn of the century well-off Nigerians struggled to shop in style. Most had to jostle in local markets to buy food or travel to the UK, US or Middle East to replenish their wardrobes.

To make it big in Africa, a business must succeed in Nigeria, the continent's largest market

To make it big in Africa, a business must succeed in Nigeria, the continent's largest market

IN 2001 MTN, a fledgling telecoms company from South Africa, paid $285m for one of four mobile licences sold at auction by the government of Nigeria.